Amazon Competitors: 16 Top eCommerce Platforms and Marketplaces

Looking for the best eCommerce Platforms like Amazon? Though Amazon is the behemoth in the eCommerce business, with over 310 million active users globally, it isn’t the only option. There are plenty of other competing alternatives to Amazon. In this article, we’ll go through 15 of the best Amazon competitors.

What is Amazon?

Amazon, founded by Jeff Bezos in 1994, is a global technology company with a strong presence in e-commerce, cloud computing, digital streaming, and artificial intelligence.

Amazon operates one of the world’s largest online marketplaces, where consumers can buy a vast array of products ranging from electronics and clothing to groceries and household items.

There is also Amazon Prime, which offers members benefits like free two-day shipping and access to streaming services. Amazon Web Services (AWS) provides a range of services to businesses and individuals.

Get access to digital content through platforms like Kindle, Audible, Prime Video, and Amazon Music. The company also develops and sells hardware products like Kindle e-readers, Fire tablets, Fire TV streaming devices, Echo smart speakers, and Ring smart home security devices.

Amazon’s innovative approach, customer satisfaction, and continuous expansion into new markets have made it a valuable and influential company.

Features of Amazon

Vast product selection
One-click purchasing
Amazon Prime
Amazon Prime Video
Amazon Marketplace
Customer reviews
Subscribe & Save
Amazon Advertising

Amazon Fresh (grocery delivery)
Amazon Web Services (AWS)
Amazon Echo (smart speakers)
Amazon Kindle (e-readers)
Amazon Music
Amazon Studios (original content production)

Amazon Competitors and Alternatives

Walmart

Walmart Marketplace is a global supermarket chain with 10,623 stores and 380 distribution facilities in 27 countries. With over 58% of its revenue coming from in-store grocery purchases, Walmart is a competitive Amazon alternative for ambitious sellers, with revenues exceeding $600 billion annually since 2022.

Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum.

eBay

eBay is perhaps the most well-known Amazon alternative. It is a globally renowned online marketplace that has revolutionized the way people buy and sell goods since 1995.

eBay connects millions of buyers and sellers worldwide, offering a wide range of products from electronics to collectibles.

The platform uses auction-style listings and “Buy It Now” options cater to various shopping preferences, fostering a dynamic marketplace. Its feedback system ensures transparency and trust, making it a reliable avenue for both seasoned merchants and casual shoppers.

Target

Shop online on Target and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

Target focuses on upscale, trend-forward merchandise at lower costs, Target stores sell clothing, household goods, electronics, toys, and groceries. Its name and logo resemble shooting targets, and its canine mascot is Bullseye.

Best Buy

Shop Best Buy for electronics, computers, appliances, cell phones, video games & more new tech. In-store pickup & free 2-day shipping on thousands of items.

Alibaba

Alibaba is a Chinese multinational technology company, is a reliable and reputable online platform for purchasing goods from China. It has good customer relationships, secure payment methods, and quality products, making it a popular choice for international clients.

AliExpress

AliExpress is a global e-commerce platform operated by Alibaba Group. The China-based site offers a wide range of products directly from manufacturers and sellers at competitive prices. This includes electronics, fashion, home goods, beauty products, and more.

AliExpress was launched way back in 2010 and has grown to serve millions of customers globally, with its unique model that connects buyers with suppliers.

Its focus on affordable prices and buyer protection measures, such as secure payment options and a dispute resolution system, solidifies its position as a prominent player in the global e-commerce landscape.

Etsy

Etsy is an American e-commerce platform that sells handmade or vintage items and craft supplies, including jewelry, bags, clothing, home décor, toys, art, and tools.

It is free to open an Etsy storefront, 20¢ for listing, and 6.5% transaction fee, with additional fees for international sales.

Rakuten

Rakuten Group, Inc. operates over 70 businesses in various industries, including e-commerce, travel, digital content, fintech, and professional sports.

Since 1999, they have paid over $3.2 billion in Cash Back to their members. Sign up today to shop on over 3500 stores using coupons, promo codes or cash back.

Newegg

Shop Newegg today for all of your gaming, PC & technology needs. Don’t miss today’s best electronics deals with fast shipping & great customer service!

Chewy

Shop Chewy for the best pet supplies ranging from pet food featuring wet and dry dog food, toys and treats to litter, aquariums, and pet supplements plus so much more!

Zappos

Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada. In July 2009, Amazon acquired Zappos for around $1.2 billion.

Established in 1999 by Nick Swinmurn, the company offers a wide range of shoes, sneakers, boots, and clothing. You get a 365-day return policy and 24/7 customer service.

Zappos offers free shipping and returns on 1000s of styles. The company also offers discounts on both men and women’s shoes.

Costco

Costco is a membership-based warehouse club retailer on where you can buy bulk quantities of products at discounted prices.

You pay an annual fee to access a variety of merchandise, including groceries, electronics, appliances, and clothing. Also get more services like travel booking, pharmacy, and optical services.

Home Depot

Home Depot, the largest US retailer which sells home improvement products and services, including tools, construction products, appliances, and fuel and transportation rentals, as well as online shopping for bathroom decorating ideas and kitchen remodeling.

Lowe's

Shop on Lowe’s home improvement store for tools, appliances, building supplies, carpet, bathroom, lighting and more. Pros can take advantage of Pro offers, credit and business resources.

Barnes & Noble

Barnes & Noble Booksellers is the largest US bookseller, operating around 600 retail stores across all 50 states.

The company’s online store offers books, NOOK ebooks, magazines, music, movies, toys, and games, with free shipping.

Barnes & Noble also has a store locator for finding stores and events. Youcan get rewards for membership as well as a variety of other products and services.

Macy's

Macy’s, established in 1858, is a iconic department store offering a wide range of clothing, accessories, cosmetics, and home goods, including top fashion brands like Ralph Lauren, Calvin Klein, Clinique, Estée Lauder, and Levi’s®.